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Last updated: 27 August 2026
Balibou™ operates this online store and website, including the related information, content, features, tools, products and services made available to you (collectively, the “Services”).
Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit or use the Services, place an order, make a purchase or other transaction, or otherwise communicate with us.
For the purposes of applicable data protection law, the controller of your personal information is:
[LEGAL BUSINESS NAME]
Trading as Balibou™
[BUSINESS POSTAL ADDRESS]
Email: contact@balibou.com
If we are required to appoint a representative in the United Kingdom under applicable data protection law, the representative’s details will be provided here:
[UK REPRESENTATIVE DETAILS, IF APPLICABLE]
Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have been provided with information about how we collect and use personal information.
When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.
Depending on how you interact with the Services and the laws that apply to you, we may collect or process the following categories of personal information:
Contact details, including your name, billing address, delivery address, telephone number and email address.
Payment and financial information, including payment method, payment confirmation, transaction details and other information required to process your payment. Payment card information may be processed directly by our payment service providers.
Account information, where applicable, including your username, password, preferences and account settings.
Order and transaction information, including products you view, add to your basket, purchase, return, exchange or cancel.
Communications with us, including information you provide when contacting customer support or making an enquiry.
Device and technical information, including information about your device, browser, internet connection, IP address and similar identifiers.
Usage information, including information about how and when you access or interact with our website and Services.
Marketing and advertising information, including information about how you interact with our advertising and marketing communications where permitted by applicable law.
We may collect personal information:
Directly from you, for example when you place an order, create an account, contact us or otherwise provide information to us.
Automatically through the Services, including through cookies and similar technologies when you browse our website.
From service providers, where they process information on our behalf or assist us in providing the Services.
From business, analytics, advertising and marketing partners, where permitted by applicable law.
We may use personal information for the following purposes:
We use personal information to:
process and fulfil orders;
process payments;
arrange delivery;
provide order and delivery updates;
facilitate returns, exchanges and refunds;
provide customer support;
maintain customer accounts;
remember preferences;
improve our products, website and customer experience; and
recommend products or content that may be relevant to you.
Where permitted by law, we may use personal information to:
send marketing or promotional communications;
measure the effectiveness of our advertising;
personalise advertising and content;
understand how customers interact with our store; and
show advertising on third-party platforms.
Where consent is required for marketing, advertising cookies or similar technologies, we will request your consent before using them.
You can withdraw consent or change your marketing preferences at any time.
We may use personal information to:
protect our store and customers;
detect and investigate fraudulent or suspicious activity;
prevent unauthorised transactions;
protect our legal rights; and
maintain the security of the Services.
We use personal information to respond to enquiries, provide customer service and communicate with you about your orders or use of the Services.
We may process personal information where necessary to comply with applicable laws, regulations, legal proceedings or lawful requests from public authorities.
Where the UK GDPR or similar data protection legislation applies, we rely on one or more of the following legal bases:
We process information where necessary to fulfil our contract with you, including processing orders, payments, delivery, returns and customer service.
We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These legitimate interests may include:
improving our Services;
protecting our business from fraud;
understanding how customers use our store;
maintaining the security of our website; and
communicating with existing customers where permitted by law.
Where required, we rely on your consent for activities such as certain marketing communications, advertising technologies and non-essential cookies.
You can withdraw your consent at any time.
We may process information where necessary to comply with tax, accounting, consumer protection, data protection or other legal requirements.
We and our service providers may use cookies, pixels and similar technologies to operate and improve our website.
These technologies may be used for purposes including:
keeping the website functioning correctly;
remembering your preferences;
maintaining your shopping basket;
fraud prevention and security;
analytics and performance measurement; and
advertising and marketing.
Where required by applicable law, non-essential cookies and similar technologies will not be used until you provide your consent.
You can manage your cookie preferences through the consent controls available on our website.
We may share personal information where reasonably necessary to operate our business and provide the Services.
This may include sharing information with:
Shopify, which provides the ecommerce infrastructure for our store;
payment processors;
delivery and fulfilment providers;
customer service providers;
hosting, cloud and IT providers;
analytics providers;
advertising and marketing partners;
professional advisers where necessary; and
public authorities or other parties where disclosure is required by law.
We may also disclose information in connection with a merger, acquisition, financing, restructuring, sale of assets or similar business transaction.
We do not permit service providers to use personal information for purposes unrelated to the services they provide to us except where permitted or required by law.
Our store is hosted and powered by Shopify.
Shopify collects and processes personal information relating to your access to and use of our store in order to provide and improve its services.
Information you submit through our store may therefore be transmitted to Shopify and to service providers located in countries other than the country in which you live.
Shopify may also process certain information as an independent controller for its own purposes.
You can find further information in Shopify’s Consumer Privacy Policy and privacy portal.
Our Services may contain links to websites, social media platforms or other online services operated by third parties.
We do not control these third parties and are not responsible for their privacy or security practices.
We recommend reviewing the privacy notices of any third-party service you use.
Our online store is intended for adults purchasing products and is not intended to be used directly by children.
Although Balibou™ products are designed for children, purchases and interactions with our Services should be made by a parent, guardian or other adult.
We do not knowingly collect personal information directly from children.
If you believe that a child has provided us with personal information, please contact us at contact@balibou.com so that we can investigate and, where appropriate, delete the information.
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.
Please do not send sensitive or confidential information through unsecured communication channels.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
fulfilling orders;
providing customer service;
maintaining business and transaction records;
resolving disputes;
preventing fraud; and
complying with legal, tax and accounting obligations.
The exact retention period may vary depending on the type of information and the applicable legal requirements.
When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where reasonably practicable.
Depending on where you live and applicable law, you may have rights in relation to your personal information.
For individuals in the United Kingdom, these may include the right to:
access personal information we hold about you;
correct inaccurate or incomplete personal information;
request deletion of your personal information in certain circumstances;
restrict processing in certain circumstances;
object to processing, including certain processing based on legitimate interests;
receive or transfer your personal information in certain circumstances;
withdraw consent where processing is based on consent; and
complain to a data protection supervisory authority.
These rights are not absolute and may be subject to legal exceptions.
To exercise your rights, please contact us at:
We may need to verify your identity before responding to your request.
We will respond within the timeframe required by applicable law.
If you receive marketing emails from us, you can unsubscribe at any time using the unsubscribe option included in the message.
Unsubscribing from marketing communications will not prevent us from sending necessary transactional communications relating to your account, orders, deliveries, returns or customer service requests.
If you have a concern about how we process your personal information, please contact us first at contact@balibou.com so that we can attempt to resolve the issue.
If you are located in the United Kingdom, you may also have the right to complain to the Information Commissioner’s Office (ICO).
If you are located in the European Economic Area, you may have the right to complain to the relevant data protection authority in your country.
Because we use Shopify and other international service providers, personal information may be transferred to, stored in or processed in countries outside the United Kingdom or European Economic Area.
Where applicable data protection law restricts such transfers, we will rely on an appropriate transfer mechanism.
Depending on the circumstances, these mechanisms may include:
applicable adequacy regulations or adequacy decisions;
the UK International Data Transfer Agreement;
the UK Addendum to approved standard contractual clauses;
European Commission Standard Contractual Clauses; or
another legally recognised transfer mechanism.
We may update this Privacy Policy from time to time to reflect changes to our Services, business practices or legal and regulatory requirements.
When we make changes, we will update the “Last updated” date shown at the top of this Privacy Policy.
Where required by law, we will provide additional notice of material changes.
If you have any questions about this Privacy Policy, our privacy practices or your data protection rights, please contact us:
Balibou™
Email: contact@balibou.com
Legal business name: KERVENS ETIENNE
